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    Cookie Policy

    Last Updated: July 27, 2026

    1. What Cookies Are

    This section explains what a cookie is and how it functions on your device.

    • A cookie is a small text file containing a unique identifier that is securely stored on your computer, smartphone, or other device when you visit a website, allowing the site to recognize your device during your current and subsequent visits.
    • There are two primary categories of cookies based on their lifespan: a session cookie is temporary and is automatically deleted from your device the moment you close your web browser, while a persistent cookie remains stored on your device's hard drive until it reaches a predefined expiration date or until you manually delete it.
    • In addition to standard cookies, our website may also utilize local storage technologies built into your modern web browser, which operate similarly to cookies by storing data locally on your device to support site functionality but are technically separate from traditional cookies.

    2. Why LiFet Uses Cookies

    This section explains the real, practical purposes cookies serve on this site.

    • Cookies are primarily used to ensure the core functionality of our website operates exactly as intended, including maintaining the state of multi-step forms and preserving your progress in the cost calculator as you navigate between screens.
    • We also use cookies to measure and analyze site performance, helping us understand how visitors interact with our content to continuously improve the user experience, though this measurement only occurs once our designated analytics tools are actively deployed.
    • Furthermore, cookies are utilized to personalize the delivery of our advertising, ensuring that any promotional content you see from LiFet on other platforms is relevant to the services you have shown interest in, which will take effect once our advertising and retargeting tools are fully activated.
    • We want to state clearly and unequivocally that the cookie data collected on this site is used solely for our own operational, analytical, and marketing purposes; this data is never sold, rented, or traded to unrelated third-party marketers or data brokers under any circumstances.

    3. Scope Of This Policy

    This section outlines exactly what digital properties this policy covers.

    • This policy governs the use of cookies and similar tracking technologies across the entirety of golifet.ca, including the homepage, all service and solution pages, city-specific landing pages, and every other subpage hosted under our primary domain.
    • In particular, this policy specifically covers the tracking and data storage mechanisms associated with our interactive, client-facing tools, most notably the lead capture forms used to request contact, the multi-step project cost calculator, and the embedded third-party review widget.
    • Please note that this policy does not extend to or apply to any external, third-party websites that may be linked to from golifet.ca, as you are subject to the privacy and cookie policies of that specific third-party operator once you navigate away from our domain.

    4. Strictly Necessary Cookies

    This section defines the role of strictly necessary cookies on our platform.

    • Strictly necessary cookies are foundational to the operation of our website; they are absolutely required for the site to function securely and correctly, and therefore they cannot be disabled in our systems without fundamentally breaking the user experience and core functionality.
    • As a real-world example, these essential cookies are responsible for maintaining your progress as you navigate through the various steps of our interactive project cost calculator, ensuring your selections are remembered from one screen to the next during your active browsing session.
    • Because these cookies are strictly limited to providing the exact service you have explicitly requested by browsing the site and using its tools, they generally do not require separate, opt-in user consent under most applicable global privacy frameworks and regulations.

    5. Analytics Cookies

    This section explains our approach to the use of analytics cookies.

    • We want to be completely transparent that, as of the last-updated date listed at the top of this policy, analytics cookies and their associated tracking scripts are not currently active or deployed on our website.
    • However, we are actively planning for the future use of these analytical tools to better understand our audience, and we specifically intend to implement industry-standard solutions including Google Analytics 4 and Google Tag Manager.
    • Once these analytics tools are officially activated, their sole purpose will be to help us understand real visitor behavior, measure overall site performance, identify technical bottlenecks, and determine which content is most valuable to our prospective clients.
    • We are committed to maintaining an accurate and up-to-date policy, and we will explicitly revise and update this section of the document the exact moment these analytics tools are actually turned on and begin collecting data.

    6. Advertising And Retargeting Cookies

    This section explains our approach to advertising and retargeting cookies.

    • Similar to our stance on analytics, we clearly and honestly state that advertising and retargeting cookies are not currently active on our website as of the last-updated date published at the top of this document.
    • We do, however, plan to utilize these marketing technologies in the future to reach businesses and founders who need our services, and we specifically plan to deploy tracking pixels from major platforms including Google Ads, Meta, LinkedIn, and TikTok.
    • Once these advertising tools are activated, their primary purpose will be measuring the performance and return on investment of our ad campaigns, as well as enabling us to show relevant, personalized advertisements to users who have previously visited our site.
    • In keeping with our commitment to transparency, this section of the Cookie Policy will be immediately revised and updated the moment these advertising and retargeting tools are actually turned on and placed into active service.

    7. Third-Party Embedded Content Cookies

    This section covers cookies set by embedded third-party content on our pages.

    • Our website features an embedded review widget designed to display real, verified customer testimonials; this widget is hosted and operated by a third-party service called reputationhub.site, which is currently active and may set its own independent cookies on your device as part of its normal operation in rendering these reviews.
    • Because this review widget is an external integration provided by a separate platform, LiFet does not directly control the specific cookie-setting behavior, data collection practices, or retention periods of this third-party embed, and its operations are governed by its own underlying technical infrastructure.

    8. Functional And Backend Data Handling

    This section outlines our backend data handling and infrastructure choices.

    • To power our forms, calculators, and overall site architecture, we utilize Supabase as our primary infrastructure for backend data handling and session-related functionality, ensuring that your requests and inputs are processed reliably and securely.
    • It is important to note that our implementation of Supabase is strictly limited to these core operational and functional requirements; it is not used in any capacity for advertising tracking, behavioral monitoring, or building a marketing profile of you as a visitor.

    9. How Cookie Data Is Used

    This section summarizes exactly how the data collected via cookies is utilized.

    • The data collected through cookies on this site is fundamentally used to support core site functionality, ensuring that complex interactive elements like the project cost calculator and our lead capture forms operate seamlessly without losing your inputted data during a session.
    • Additionally, cookie data is used for the critical task of site performance measurement and traffic analysis, which allows us to optimize our web presence, though this specific use case will only commence once our designated analytics tools are officially active.
    • We also intend to use cookie data for ad personalization and campaign measurement, allowing us to deliver relevant information about our development services to interested visitors, which will take effect once our advertising and retargeting tools are fully deployed.
    • We reiterate plainly and firmly that any cookie data collected by LiFet is used exclusively for our own operational and marketing efforts; your data is never sold, licensed, or otherwise transferred to unrelated third-party data brokers or external marketers.

    10. Managing Cookies In Your Browser

    This section explains how you can exercise control over cookies stored on your device.

    • You retain ultimate control over your cookie preferences, as all major modern web browsers—including Google Chrome, Apple Safari, Mozilla Firefox, and Microsoft Edge—provide built-in settings menus that allow you to view, manage, and delete the cookies currently stored on your device.
    • Because browser interfaces and menus are frequently updated by their respective developers, we direct you to consult your specific browser's official help documentation and support resources for the most accurate and current instructions on managing cookies, rather than providing static, click-by-click steps here.
    • However, please be aware that choosing to block or disable cookies entirely through your browser settings may inadvertently affect your user experience, potentially breaking essential site functionality such as the ability to successfully submit forms or complete the multi-step project cost calculator.

    11. Opting Out Of Analytics

    This section explains the process for opting out of analytics tracking.

    • Once we officially deploy Google Analytics on our website, visitors who wish to prevent their browsing data from being collected and used by this specific service will have the option to install and utilize Google's own official browser opt-out add-on, which blocks the analytics script from executing.
    • Please note that this entire section regarding the Google Analytics opt-out mechanism is strictly forward-looking and provided for future transparency, as it will only become relevant and actionable once analytics tracking is actually enabled on the site.

    12. Do Not Track Signals

    This section covers our current stance on Do Not Track browser signals.

    • We recognize that most modern web browsers offer a "Do Not Track" (DNT) feature or signal, which allows users to broadcast their preference not to be tracked across the websites they visit during their browsing sessions.
    • In the interest of full honesty and transparency, we must disclose that our website does not currently have a technical mechanism in place to actively detect, parse, or respond to these Do Not Track signals sent by your browser.

    13. Children's Privacy

    This section outlines our commitment to protecting children's privacy.

    • Our website, our custom software development services, and all associated client-facing tools are intended exclusively for a general business audience and are definitively not directed at or designed for children under the age of 13.
    • In accordance with applicable privacy standards, LiFet does not intentionally or knowingly collect, solicit, or store any personal data or cookie information from individuals who are known to be children.

    14. Data Retention

    This section explains our philosophy on how long cookie data is kept.

    • We adhere to a principle of data minimization regarding retention; cookie data and associated technical information are retained on our systems only for as long as is strictly necessary to fulfill the specific, stated operational or analytical purpose for which the data was originally collected.

    15. Cross-Border Data Processing

    This section explains where your data may be processed geographically.

    • We must honestly disclose that our backend infrastructure provider, Supabase, operates on a global cloud network and may route, store, or process your data on servers located entirely outside the borders of Canada.
    • Furthermore, any future analytics or advertising platforms we integrate into the site may also process your data internationally, including transferring and storing information in the United States or other jurisdictions, depending entirely on the specific geographic footprint of that third-party service's own technical infrastructure.

    16. Changes To This Policy

    This section explains how this policy may change over time.

    • LiFet expressly reserves the right to modify, amend, or update this Cookie Policy at any time and at our sole discretion, in order to reflect changes in our technical practices, new legal requirements, or the addition of new tracking tools.
    • Whenever we make changes to this document, we will immediately update the "Last Updated" date prominently displayed at the very top of the page, ensuring you always know exactly which version of the policy you are currently reading.
    • Your continued access to and use of our website following the posting of any changes to this document constitutes your explicit acknowledgment and acceptance of the newly updated Cookie Policy and its terms.

    17. Contact

    If you require further clarification about how we deploy tracking technologies or have any specific questions regarding this Cookie Policy, we invite you to reach out to our team directly.