LiFet
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    Privacy Policy

    Last Updated: July 27, 2026

    1. Introduction

    This section introduces our privacy policy and its scope.

    • This comprehensive privacy policy applies to all data collection and processing activities across golifet.ca and every subpage hosted under our primary domain.
    • LiFet is formally based in Cornwall, Ontario, Canada, and we are committed to ensuring that this policy follows and adheres to all applicable Canadian privacy laws and regulations regarding the protection of your personal information.

    2. Information We Collect

    This section outlines the specific types of information we collect from visitors.

    • When you choose to engage with our interactive tools, specifically our lead capture form and project cost calculator, we actively collect the personal and business details you provide, including your name, email address, phone number, company name, the specific service of interest, and your project details.
    • In addition to information you provide directly, the site also automatically collects limited technical information—such as your browser type, device information, and general usage data—as fully described in our separate Cookie Policy.
    • We want to be perfectly clear that LiFet does not actively seek or knowingly collect highly sensitive personal information, such as financial account details, sensitive health information, or government-issued identification numbers, through any of the site's public forms.

    3. How We Collect Information

    This section explains the methods by which we gather your data.

    • The vast majority of the personal information we hold is collected directly and transparently from you at the exact moment you choose to submit an inquiry through our lead form or our interactive cost calculator.
    • Additionally, some technical and behavioral information is collected automatically in the background through the use of cookies and similar tracking technologies, a process which is comprehensively detailed and referenced in our separate Cookie Policy.

    4. Why We Collect And Use Information

    This section details the specific purposes for which your data is utilized.

    • The primary reason we collect your contact and project information is to enable our team to respond accurately to your inquiries and to provide you with real, customized project cost estimates based on your specific needs.
    • Furthermore, this information is used to facilitate direct, professional communication regarding a real project engagement, ensuring we can collaborate effectively throughout the discovery and development phases.
    • We may also use aggregated, anonymized information to analyze user trends and improve our site content, layout, and service offerings based on the genuine interests and behaviors of our visitors.
    • We guarantee that your personal information is never used for any purpose beyond what is explicitly disclosed in this policy without first obtaining your clear, additional, and informed consent.

    5. Legal Basis For Processing

    This section establishes the legal grounds for processing your data.

    • We process your personal information based on your explicit consent, which is provided when you voluntarily submit a form on our website, as well as on LiFet's legitimate business interest in responding promptly and professionally to real commercial inquiries from prospective clients.

    6. Third Parties We Share Information With

    This section discloses the external partners involved in handling your data.

    • To manage our client relationships efficiently, the lead information you submit is securely stored and processed through LiFet's designated customer relationship management system.
    • Our robust backend data handling, database storage, and secure session management are provided by our infrastructure partner, Supabase.
    • Please be aware that the embedded review widget on our site, which is hosted by reputationhub.site, operates independently and may independently collect review-related information directly from users interacting with it.
    • Once activated, industry-standard marketing and analytics platforms including Google Analytics 4, Google Tag Manager, Google Ads, Meta, LinkedIn, and TikTok pixels will process limited technical and behavioral data exactly as described in our Cookie Policy.
    • Above all, we maintain a strict policy that your personal information is never sold, rented, or traded to unrelated third parties for their own independent marketing purposes.

    7. Data Storage And Security

    This section outlines how we protect the information we hold.

    • Your submitted information is stored securely using Supabase's enterprise-grade infrastructure, with reasonable and appropriate technical security measures consistently in place to protect against unauthorized access.
    • However, we must honestly acknowledge that no method of electronic storage or transmission over the internet is completely, flawlessly secure, and therefore LiFet cannot guarantee the absolute, impenetrable security of your data.

    8. Data Retention

    This section explains our philosophy on retaining your information.

    • We adhere to data minimization principles; your personal information is retained on our active systems only for as long as is strictly necessary to respond to your initial inquiry, fulfill a real project engagement, or meet our ongoing legal and operational obligations.

    9. Cross-Border Data Transfer

    This section discloses where your data may be geographically processed.

    • Because we utilize modern cloud infrastructure, Supabase and any future third-party tools we integrate may process, route, or store your data on servers located outside of Canada, including potentially within the United States, depending entirely on that specific service's own technical footprint.

    10. Cookies

    This is a standalone statement regarding our use of cookies.

    • Our website actively uses cookies and similar tracking technologies to function correctly and analyze performance, all of which are comprehensively described in our separate, dedicated Cookie Policy.

    11. Your Privacy Rights

    This section outlines the rights you hold over your personal data.

    • As a visitor or client, you possess the right to formally request access to the specific personal information that LiFet currently holds about you in our systems.
    • If you believe any of the personal information we hold is incorrect or outdated, you possess the right to request the prompt correction of those inaccuracies.
    • You also possess the right to request the complete deletion of your personal information from our active databases, subject only to our legitimate business needs or overriding legal record-keeping requirements.
    • Any of these formal privacy requests can be initiated at any time by contacting our team using the specific contact information provided at the bottom of this page.

    12. Marketing Communications

    This section covers your choices regarding marketing messages.

    • If you receive promotional or marketing communications from LiFet, you retain the absolute right to opt out of these messages at any time by utilizing the unsubscribe link provided in the communication or by contacting LiFet directly.

    13. Children's Privacy

    This section outlines our stance on the privacy of minors.

    • Our website and custom software services are intended for a professional business audience and are not directed at children under the age of 13, and LiFet does not knowingly solicit or collect personal data from children.

    14. Complaints

    This section explains how to address a privacy concern or complaint.

    • If you have a genuine concern or complaint regarding how we have handled your personal information, we ask that you contact the LiFet team directly first so we can attempt to resolve the issue promptly and professionally.
    • If you remain unsatisfied with our resolution, you retain the legal right to file a formal complaint with the Office of the Privacy Commissioner of Canada or your relevant local data protection authority.

    15. Changes To This Policy

    This section explains how this policy may be updated.

    • LiFet reserves the right to review, amend, or update this Privacy Policy at any time to ensure ongoing compliance with privacy laws and to reflect changes in our operational practices.
    • Whenever an update occurs, the "Last Updated" date displayed at the top of this document will be revised to reflect the exact date of the most recent modification.
    • Your continued use of our website or engagement with our services following the publication of any changes constitutes your formal acceptance of the updated Privacy Policy.

    16. Contact

    If you have any questions or wish to exercise your privacy rights, please contact us.